Working with Luke Donovan (Gozer) for A Brief Exchange 2016, I developed the brand and advertising collateral for Earth Response, a campaign run in conjunction with Earth Hour 2017 in which 6 Australian creatives produce a video promoting Earth Hour and environmental conservation. A logotype featuring a darkened earth 'O', functioning as a vertical and cornered "ticking clock" mark, is paired with an experimental botanical illustration brings the focus of the campaign to creativity and the environment. The brand was applied to a public transport shelter poster, and a site to stream the video and learn more about the project.